“ It is tough to break into traditional book publishing the normal way but comparatively easy to do it from the web, provided you have put in the early work of community building. The beauty is that the community building doesn’t feel like work; it feels like goofing off with your friends (because, mostly, it is). You don’t have to turn your readers into customers. Indeed, if you feel like you’re turning your readers into customers, you’re doing it wrong.
